How to Build a Solid Business Case to Win Key Stakeholders (By Jean-Martial Carpena)

PMI Thailand chapter event

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Case Study: PTTEPI Myanmar – Zawtika Offshore Field – Operations and Maintenance From a Vendor perspective, winning projects from external clients is part of the company objectives to grow and thrive in their business. Before a project is won and attributed to a Project Manager, several internal management steps must be achieved. Prior to the initiation of the project, the most crucial responsibility of the business development team is to seek the formal consent of the organization decision makers. Building a solid business case is decisive in achieving this approval. Also, a well-built business case will increase key stakeholders buy-in and ensure the team to achieve the project objectives. To build a solid business case, core technical knowledge is indeed required from the business acquisition team, while the business manager will emphasize his / her knowledge base in managing stakeholders, communication and procurement, ultimately bridging the company business interests with its organizational capabilities and need for economic growth.

Speaker Profile

Jean-Martial Carpena is a certified Project Manager Professional (2018), holding a LL.B. in Business Law from University Renee Descartes (Paris-France, 2002), and a Master in Management from Institut Superieur de gestion (Paris-France, 2004). Jean-Martial has been working overseas since 2004 in South East Asia and Middle East.Jean-Martial During his career, he has acquired an extensive experience in the fields of Technical Project Management and Contracting Services for the Oil & Gas industry (upstream offshore) and Conventional Power Generation sector. His expertise combines a solid experience in the setup and management of organizations in multi-cultural and multi-discipline environment, as well as delivering since 2006 large services project as a vendor for Oil & Gas National or International Oil Companies or Independent Operators. Jean-Martial business approach is underpinned by a practical hands-on understanding of projects and the real world business environment. Today, Jean-Martial is Co-founder and CEO of Audaxia Global Limited, an independent group delivering across Asia-Pacific high value-added drilling & engineering project consulting services in the field of oil and gas, power generation and infrastructure sectors.

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