In today’s dynamic marketing landscape, MarTech (Marketing Technology) is pivotal to success. This sophisticated ecosystem enables businesses to engage with their audiences in innovative and meaningful ways.
For project managers, understanding and leveraging MarTech trends is no longer optional—it is essential. By adopting these transformative tools, project managers can enhance their skills and empower their teams to deliver impactful marketing campaigns that drive business growth and success.
Workshop Agenda
| Time | Session |
|---|---|
| 09:00 – 09:20 | Introduction to MarTech Management |
| 09:20 – 09:50 | MarTech Applications: Advertising, Social Media, and Customer Relationships |
| 09:50 – 10:00 | Morning Break |
| 10:00 – 10:30 | MarTech Applications: Commerce, Content, and Customer Experience |
| 10:30 – 11:00 | Leveraging MarTech with Data: Insights and Applications |
| 11:00 – 11:30 | Workshop: Designing a MarTech Strategy for Branding |
| 11:30 – 12:00 | Group Presentations |
| 12:00 – 13:30 | Lunch Break |
| 13:30 – 14:30 | MarTech for Collaboration and Project Management |
| 14:30 – 15:00 | MarTech in Action: Real-World Case Studies |
| 15:00 – 15:10 | Afternoon Break |
| 15:10 – 15:30 | Building a MarTech Stack for Your Organization |
| 15:30 – 16:00 | Workshop: Planning an Organizational MarTech Strategy |
| 16:00 – 16:30 | Group Presentations |
| 16:30 – 17:00 | Closing Remarks and Summary |
What You’ll Gain
- A comprehensive understanding of the MarTech ecosystem.
- Practical applications of MarTech across advertising, commerce, content, and data management.
- Insights into leveraging MarTech for collaboration and project management.
- Hands-on experience designing and implementing MarTech strategies for branding and organizational success.
Who Should Attend?
This workshop is ideal for:
- Project Managers looking to integrate MarTech into their workflow.
- Marketing professionals seeking to collaborate effectively with project teams.
- Anyone interested in leveraging MarTech to enhance marketing campaigns and organizational growth.
Join Us!
Empower yourself and your team with the tools and insights needed to navigate the evolving world of MarTech. This workshop will help you stay ahead of the curve and achieve outstanding results in your projects and marketing initiatives.
Teeraphol Ambhai is an exceptional digital talent known for his consistently constructive and collaborative approach to 
working with his team and cross-functional teams. He demonstrates a high-level understanding of project management and a strong growth mindset.
Teeraphol has been recognized for his outstanding achievements, winning the Healthcare Marketing Specialist of the Year 2024 (South East Asia) award from MarTech Awards and being named one of the 10 Top Outstanding Young Persons (TOYP) 2024 by JCI Thailand.
Currently pursuing a Doctorate in Communication Arts (D.Com.Arts), Teeraphol also serves as an adjunct lecturer at UTCC. Over the past two years, he has volunteered as a speaker for the PMI Thailand Chapter, sharing his expertise in project management and technology.
MarTech Management and Trends for Project Managers Workshop
Please register for the meeting prior to attendance. This helps us cater better to your needs.
Date: Sunday March 23, 2025
Time: 09:00 – 17:00
Fees: 4000 THB for members; 8000 THB for non-members
Location: Four Points by Sheraton (formerly known as Novotel Ploenchit Hotel)
PDUs: 7 PDUs (2 Ways of Working, 5 Business Acumen)
EVENT INFO :
- Speaker:Teeraphol Ambhai
- Start Date:March 23, 2025
- Start Time:9:00am
- End Date:March 23, 2025
- End Time:5:30pm
- Number of Participants:1-15
- Location:Four Points by Sheraton 566 Ploenchit Road Lumpini, Bangkok 10330, Thailand
- Website:pmithai.org
- Organizer:PMI Association Thailand Chapter