Strategic Project Messaging with Practical AI Applications Workshop

Workshop Overview

Long Hours and Low Productivity

Global research from McKinsey, Harvard Business Review, and the Project Management Institute shows that project professionals are working too many hours but achieving fewer results.

• The Overwork Crisis: Most project managers work 45 to 60 hours per week. In Asia, 6-day work weeks are common.
• The Mistake Zone: The quality of your decisions drops after 48 hours of work. Working more than 60 hours leads to “negative productivity.” This means you spend more time fixing mistakes than doing new work.
• The Communication Burden: About 80% of the workday is spent on communication and collaboration. Tasks—like reading emails, searching for info, and instant messaging—consume 50–60% of your time.
• The Cost of “Workslop”: We spend 1,300 to 1,500 hours a year on non-face-to-face interactions and low-value digital tasks. This happens because of “Workslop”—AI-written grammatically correct messages missing the “bottom line” or the main point is hiding in the text like a needle in a haystack. Unclear writing forces people to waste time asking for clarification by calling the sender or replying to written correspondence.

Strategy First, AI Second

You can stop wasting time and eliminate “Workslop” by changing how you communicate. This workshop teaches you a professional system to lead and manage communication in your projects using the principles from the book Messaging Made Agile.

• Think Before You Write (Step Zero): Do not ask AI to write a message until you define your goal. You will learn how to define exactly what you want the reader to do and why it is important to them before you start writing.
• The Agile Message Strategy: Learn to define your “Commander’s Intent”; develop the Agile Message Strategy; and build every message using three fundamental pillars: Structure, Style, and Stickiness. And how to persuade when needed.
• The Core AI Workflow: Learn to use AI as a fast assistant for your ideas, not a replacement for your thinking. You will learn how to check AI results for accuracy and ensure they sound like a human, not a robot.
• Project Communication Standard: Learn how to set a new communication standard for your team. When everyone writes clearly, it saves everyone else’s time.

Reclaim Hundreds of Hours and Improve Your Results

By attending this workshop, you will move from being a passive reader to a professional who controls the project narrative.

• Reclaim Your Time: Learn how to save your time by stopping the cycle of unclear emails and unnecessary meetings and spend it for something more important to you.
• Increase Professional Authority: Your messages will be seen as high-value and professional. People will respect your time and your decisions because they are easy to understand. You will be invited to present your ideas to the CEOs, senior executives, and top-tier managers, who will help you move forward in your career.
• Faster Project Execution: Clear instructions lead to faster work. When your team knows exactly what to do, project delays and the cost of fixing mistakes disappear.
• Better Work-Life Balance: By eliminating “Workslop,” you can complete your work within standard hours and reduce the need for overtime.

Stop wasting time on unclear messages. Join the workshop and lead with precision.

Workshop Roadmap

09:00 – 09:30 Workshop Kickoff

• Desired Workshop Outcome
• Key Takeaways for the Project Professionals
• Short Speaker Introduction
• Workshop Roadmap Approval

The speaker will explain what is the desired workshop outcome and why it is important for project professionals to do what the speaker will ask at the end of the workshop. He will explain the key takeaways, introduce himself, and show the workshop roadmap for approval by the target audience.

09:30 – 10:30 The Agile Message Strategy

• The Communication Target
• The Commander’s Intent Statement
• The Message Types
• The Communication Methods, Channels, and Content

The speaker will explain what is the Agile Message Strategy and why it is important for project professionals to analyze the target audience, define the Commander’s Intent and the message type as well as the communication methods, channels, and content before writing a message or using AI to write the first draft.

10:30 – 10:45 Coffee Break

10:45 – 12:00 The 4 Things Project Professionals Must Get Right

• Structure
• Style
• Stickiness & Storytelling
• Persuasion

The speaker will explain what are the 3 structural patterns, the 4 style combinations, and the 6 principles of stickiness; as well as the 8 principles of persuasion to be used for crafting and conveying messages.

Lunch Break 12:00 – 13:00

The Core AI Workflow 13:00 – 13:40

• Prompt Engineering Frameworks
• Core AI Workflow
• Transparency Strategy

The speaker will explain what the prompt engineering frameworks are and how to select one for using AI to write the first message draft. He will explain what the core AI workflow is and how to write (prompt) and edit (refine) messages with AI and how to personalize messages without using AI. Finally, he will explain what transparency strategy is and what strategy to use for different types of messages.

13:40 – 13:50 Q&A / Short Break

13:50 – 14:20 Casebook: Part I

• Celebration
• Pitch
• Directive

The speaker will explain how to organize positive, positive persuasive, and non-sensitive messages targeting universal audiences.

14:20 – 15:00 Casebook: Part II

• Command
• Correction
• Decline
• Pivot

The speaker will explain how to organize negative and negative persuasive targeting internal audiences (subordinates & superiors).

15:00 – 15:15 Coffee Break

15:15 – 15:45 Casebook: Part III

• Refusal
• Negotiation

The speaker will explain how to organize negative and negative persuasive messages targeting external audiences such as customers, partners, suppliers, or government authorities.

15:35 – 15:45 Casebook Q&A / Short Break

15:45 – 16:00 Workshop Wrap Up

• Workshop Summary
• Mission Impossible for Project Professionals
• Actual Workshop Outcome
• Thank you

The speaker will summarize the workshop, ask the project professionals to accept an “impossible” mission, and evaluate the actual workshop outcome.

16:00 – 17:00 PMI Thailand Workshop Closing

• Lucky Draw for Project Professionals attending in-person at Four Point by Sheraton
• Hand out of certificates
• Next events