Event Date:September 15, 2010
Summary:
The ways in which consumers interact, and receive their news and entertainment, are changing dramatically. We are living through a media upheaval that rival the introduction of the printing press 500 years ago. As media change, so marketing must change. As marketers struggle to come to grips with the new digital marketing (digimarketing), many ignore the continuing importance of careful planning. This presentation will cover the rise of digital media, the new characteristics of digital marketing, and present a proven planning framework for digimarketing success.