PM x PM: Project Management x Performance Marketing

Events - PM x PM: Project Management x Performance Marketing
  • May 15, 2024 - 6:30pm
  • Novotel Hotel Ploenchit 566 Ploenchit Road Lumpini, Bangkok 10330, Thailand

Lecture Details

PM x PM
(Project Management x Performance Marketing)

Different from traditional marketing, which often takes a long time to obtain information and can lead to increased investment risks or an unclear overall picture of marketing due to difficult-to-measure data, we would like to introduce a new tool that works well with Project Management.

Performance Marketing is a type of marketing that can be clearly measured, allowing you to understand the value of your budget expenditures. This helps in planning better marketing strategies and execution (Project Management), prioritizing tasks, and reaching the right target audience to meet objectives. This results in reduced risk of unprofitable investments and higher Return on Advertising Spend (ROAS).

With 4 easy steps (MCCM) to follow: 1. Marketing Planning (SMART GOAL, PERSONA), Channels (23 channels with a focus on only 5 major ones), Content (Marketing Matrix), and Measurements (9 Metrics you may have known before).

Therefore, when Project Management is applied to Performance Marketing, it can beneficially support your successful campaign for several reasons such as advanced task management, optimized budget management, data-driven decision-making, and especially improved deadline management.

Speaker Profile

Teeraphol Ambhai is an exceptional digital talent with a consistently constructive and collaborative approach towards his team and other functional teams. He has been an essential part of Bumrungrad International’s industry-leading and ever-evolving online presence for more than 8 years, since graduating with a Master’s Degree from CMMU in 2014. He leads and manages a small team with a high-level understanding of Project Management and a Growth mindset.

In addition, he has 12 years of consulting experience (freelance) supporting more than 33 companies in 22 industries, especially SMEs and startups, including healthcare, real estate, toys, gadgets, and more. His expertise lies in Search Engine Optimization (SEO)/Search Engine Marketing (SEM) and Digital Marketing. He is also a macro influencer with a total of over 1 million followers, especially active on LinkedIn, where he has more than 49,000 followers.

Register Here

PM x PM: Project Management x Performance Marketing

Please register for the meeting prior to attendance. This helps us cater better to your needs.

Date: Wednesday, May 15, 2024
Time: 18:15 – 20:30
Fees: 500 THB for members; 700 THB for non-members
Location: Novotel Bangkok Ploenchit Hotel
PDUs: 2 PDUs (1 Ways of Working; 1 Business Acumen)

PDUs

This event qualifies for 2 PDUs (1 Ways of Working; 1 Business Acumen). If you are a PMI Thailand Chapter member, these PDUs will be registered for you by the Chapter. If you are not a member, you will have to submit these PDUs yourself. For more information on how to submit PDUs, follow this guideline.

EVENT INFO :

  • Speaker:Teeraphol Ambhai
  • Start Date:May 15, 2024
  • Start Time:6:30pm
  • End Date:May 15, 2024
  • End Time:8:30pm
  • Location:Novotel Hotel Ploenchit 566 Ploenchit Road Lumpini, Bangkok 10330, Thailand
  • Website:pmithai.org
  • Organizer:PMI Thailand
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